Last Updated: 05/02/2026

1. Introduction

Welcome to Afri54 ("Afri54", "we", "our", or "us"). Afri54 is a pan-African business platform designed to make businesses visible, accessible, and connected across Africa and globally. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our website, platform, and related services (collectively, the "Services").

By accessing or using Afri54, you agree to the terms of this Privacy Policy.

2. Information We Collect

We may collect the following categories of information:

2.1 Information You Provide Directly

* Business name and business registration details

* Contact information (name, email address, phone number)

* Business location and address

* Profile information and business descriptions

* Payment or billing information where applicable

* Communications sent to us through support or inquiries

2.2 Information Collected Automatically

* IP address

* Browser type and device information

* Pages visited and interaction data

* Date and time of access

* Cookies and similar tracking technologies

2.3 Information from Third Parties

We may receive information from partners, verification providers, or publicly available sources to help verify business information and improve platform trust and safety.

3. How We Use Your Information

We use collected information to:

* Provide and operate the Afri54 platform

* Create and manage business listings

* Verify businesses and improve trust within the platform

* Facilitate connections between businesses and users

* Improve platform functionality and user experience

* Communicate updates, support responses, and service notices

* Prevent fraud, abuse, or unauthorized activity

* Comply with legal and regulatory obligations

4. How We Share Information

Afri54 does not sell personal information. We may share information in the following circumstances:

* With service providers that support platform operations

* With verification or compliance partners where necessary

* When required by law or legal process

* To protect the rights, safety, and security of Afri54, users, or the public

* In connection with a merger, acquisition, or business restructuring

Business information intended for public visibility (such as business name, category, and location) may be displayed publicly on the platform.

5. Cookies and Tracking Technologies

Afri54 uses cookies and similar technologies to improve user experience, analyze platform performance, and remember user preferences. Users may adjust browser settings to refuse cookies; however, some features may not function properly.

6. Data Security

We implement reasonable technical and organizational measures to protect your information against unauthorized access, loss, misuse, or alteration. However, no online platform can guarantee absolute security.

7. Data Retention

We retain information only for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements.

8. Your Rights and Choices

Depending on your location, you may have the right to:

* Access or update your information

* Request correction of inaccurate data

* Request deletion of your data where applicable

* Opt out of non-essential communications

Requests can be made by contacting us using the details below.

9. Third-Party Links

Afri54 may contain links to third-party websites or services. We are not responsible for the privacy practices of external platforms.

10. Children’s Privacy

Afri54 services are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

12. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us at:

Afri54

Email: afri54@afri54.com

Website: https://afri54.com